Amazon have recently announced that they're moving into the movie-making business. They have plans to produce and acquire original movies for theatrical release and early release on their streaming service.
It means that their movies will be released in theatres and then premier on the streaming service only 4-6 weeks later. Right now, it takes movies 39-42 weeks for them to make it to streaming.
Is this a good move for Amazon? If you know you can see a movie on a streaming service in a few weeks, would it make you less likely to go to the movie theatre?
Well, I don't use streaming services, so I would see them at the cinema. It is a risky move though, as I doubt a lot of people will go to see it at the cinema. I think their reasoning behind it is to try and get more people signing up to their streaming service, who might be enticed by the idea of seeing the film on the computer shortly after theatre release.
I think this is fantastic. Of course, we'll have to wait and see the quality of the movies. In the end, I believe streaming services making movies is the future of the entertainment industry, but I still don't know if Amazon will be a major player.